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Red Stripe stands up against sexual harassment with new policy

Red Stripe Managing Director Ricardo Nuncio said going forward the company will adjust the uniforms of brand promoters, which will be diversified in an effort to establish gender neutrality.

Red Stripe recently hosted its “Stand Up” Summit with stakeholders from the government, business and academia to build support for a shared policy to provide safe working environments for brand promoters.

Brand promoters, mostly women, are often subject to sexual harassment and work under unsafe conditions, the company said.

Guided by its Brand Promoter Policy, Red Stripe said it has begun making changes to its operations to help address sexual harassment, with the beer maker’s managing director, Ricardo Nuncio, announcing changes to uniforms worn by brand ambassadors.

He said, going forward, the company will adjust the uniforms of brand promoters, which will be diversified in an effort to establish gender neutrality

According to Nuncio, it was a hard decision for the company to make.

“At times you realise that something needs to be changed and you have a huge internal debate and things like these are never easy because this is a very important change,” Nuncio told the Stand Up Summitt held at the Courtyard Marriot Hotel in New Kingston last Thursday.

“And you hear a few words like, but it’s cultural. It is part of how it is, you have to come here to understand. So you hear all of this and you cannot say it’s okay, leave things as they are. It’s not okay,” Nuncio said.

Red Stripe’s Brand Promoter Policy also sets guidelines for transportation to and from work, fair wages and an employment contract. It seeks to protect staff directly or indirectly employed to Red Stripe, including third-party suppliers.

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