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Heineken appoints Luis Prata as Red Stripe MD

Heineken has named a director from its Portugal operations to lead the Red Stripe unit in Jamiaca.

Luis Prata previously worked for Heineken in Portugal
Luis Prata previously worked for Heineken in Portugal

Luis Prata, currently director of on-trade and wholesale at Heineken Portugal, took over as Red Stripe MD last week, the company said. Prata replaces Ricardo Nuncio who has been appointed director of northeast sales for Heineken Mexico.

Nuncio took over at Red Stripe just after Heineken secured majority control of the Jamaican beer unit from Diageo in 2015. Heineken bought Diageo’s 58% stake in Red Stripe brewer Desnoes & Geddes (D&G) to hold a 73% share.

The divestment was part of Diageo’s offloading of non-core assets.

Prata joined Heineken in 2010 as water business unit director in Portugal. He later became marketing director in the country. Prior to joining Heineken, Prata worked in several commercial roles at Unilever in Europe.

Why your company’s use of land matters more than you think – Sustainability Spotlight


Sectors: Beer & ciderHR – personnel

Companies: Heineken

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