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Reggae Sumfest

  • Start: July 17, 2016
  • End: July 23, 2016
  • Location: Montego Bay

2016 marked the 24th staging of Reggae Sumfest. A fresh approach was taken for the staging of the 2016 event with a new motto – Our Music, Our Festival – which aimed to reinforce the festival’s support of the Jamaican culture through Dancehall and Reggae Music. Red Stripe is committed to supporting ventures that represent indigenous Jamaican culture. Reggae music is intrinsically Jamaican and so is Red Stripe Beer so it made perfect sense that we the great Jamaican Beer would want to partner with the Greatest Reggae Show on Earth to deliver a truly Jamaican experience.

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