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Red Stripe Taking Cassava To New Heights

  • Start: May 7, 2018

Red Stripe Taking Cassava To New Heights

The Red Stripe Jamaica brewery in Kingston.

 

Five years after the launch of Project Grow, Red Stripe’s local raw material sourcing initiative has really grown, taking roots well beyond its’ original mandate.

With 2,256 acres of cassava under cultivation, 98 Learning for Life graduates and 15 percent of the imported starch used in its malt, beer and stout beverages sourced from locally grown cassava, Red Stripe is making cultivation of the root tuber to another level. To this end, the company has been generating employment through training and certification of young Jamaicans in good agricultural practices.

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